Abstract
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Abstract
The general objective of this research was to determine how the level of relevance and performance of
the environmental, economic and social variables was and what influence they had on the corporate social
responsibility (CSR) perceived by the broccoli export companies in Guanajuato state. In this regard, in
the general hypothesis it is stated that the environmental, economic and social variables presented high
levels of relevance and performance and as they increased their performance, the value of corporate
social responsibility perceived by the broccoli export companies in Guanajuato state.
The problem was contextualized in relation to CSR and a theoretical and conceptual review was
made, as well as a review of the motivators and constraints for the adoption of socially responsible
practices, the relevance and materiality in the field of social responsibility and the analysis of the broccoli
industry, being defined the universe of study by 22 exporters companies of this vegetable in Guanajuato
state.
A field phase was carried out that consisted in the collection of information through the
application of a questionnaire specifically designed for this purpose, obtaining a response only in 9 of
the 22 companies consulted. The statistical analysis carried out was based on the measures of central
tendency, the frequency distribution, the Pearson correlation coefficient and the determination
coefficient; and with the purpose of giving more solidity to the data, the bootstrap resampling method
was applied making the analysis with 5000 resamples.
Through the processing and interpretation of the data collected, it was obtained that according to
the Likert-type scale previously designed, the CSR of the broccoli exporters companies of Guanajuato
state is located within the "high CSR" segment; the environmental, economic and social independent
variables were highly performing and highly relevant and when compared with the dependent RSE
variable perceived by the exporters companies, the resulting Pearson correlation coefficients adjusted
with bootstrap were 0.881, 0.061 and 0.484 for the environmental, economic variables and social,
respectively, being only the first statistically significant with a determination coefficient of 0.776,
interpreting that only the performance of the environmental variable influences 77.6% in the dependent
variable.
The performance of the three independent variables was compared with their respective relevance
and it was found that only the performance of the economic variable responds to its relevance, since a
Pearson correlation coefficient of 0.739 is statistically significant at 95%. Finally, according to the results
obtained, the factors that motivate companies to implement corporate social responsibility practices
indicate that the ethical reasons (contributing to the welfare of society and the environment) with a "very
strong" level within the scale, represent the main motivator, on the contrary, the main obstacle with a
level of "regular" scale, was the lack of knowledge of the subject. The latter part of the study discusses
the respective conclusions and recommendations.
Corporate Social Responsibility, Broccoli Agroexport’s, Stakeholders
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