First Analysis
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Axes of the National Tourist Policy
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1. Ordering and transformation (boosting the or dering and
transformation of the tourism sector)
2. Innovation and competitiveness (boost supply innovation and
increase the competitiveness of the tourism sector)
3. Development and promotion (promoting greater flow of
investment and financing i n the tourism sector and the effective
promotion of turistics destinations)
4. Sustainability and social benefit (promoting
sustainability and that the revenues generated by tourism
are sources of social welfare)
(1.1 - 1.2 - 1.3 / NDP-O.E4.11.4.LA4) Crear programas para
hacer accesible el turismo a todos los mexicanos
(1.2 / TSP-O5.E3.LA5) Impulsar la construcción,
conservación y remodelación de espacios públicos con
enfoque turistic.
(1.2 - 1.3 / TSP-O5.E4.LA5) Impulsar la i nfraestructura
logística y movilidad como mecanismos para ampliar la
extensión geográfica de la actividad turística
(1 / TSP-O5.E5.LA4) Promover el turismo accesible, la no
discriminación en el acceso a servicios turistics y los derechos
culturales
Table 8 Alignment NDP and TSP with the component Accessibility (Source: Elaboration of the DGGD of the Sectur in collaboration with the Project 242853)
Once the alignment of the political factors of tourism in Mexico has been identified, it is presented the classification of indicators in its phases of collection, extraction and cleaning of
diverse sources presented in three analyzes.
First Analysis
This analysis was done by taking a sample of 4 Competitiveness Agendas (CA), considering that they contain more indicators that of Guadalajara, Guanajuato, Hermosillo and San Luis
Potosí (Universidad de Guadalajara, February, 2014), (Universidad de Guanajuato, February, 2014), (Universidad Estatal de Sonora, February, 2014), (February, 2014)]. 119 indicators were
extracted from the 9 tourism factors, Tourism Promotion, Tourism Development, Tourism Sustainability, Training and Certification, Accessibility and Infrastructure (facilities and services),
Patrimonial and Physical Security, Promotion and Marketing, Destination Management and Information and Information to the tourist in the AC. In Annex I, these indicators are found with
their code, name, type of indicator source, method of obtaining and attached the type of value.
Second Analysis
A second analysis was carried out, through the relationship between the National Development Plan (NDP) 2013-2018, Tourism Sector Program (TSP) 2013-2018, Identification of Tourist
Potentialities in Regions and Municipalities (Fascicle 8). As well as, the guidelines of the Manual of Indicators Program Magical Towns (PMT) integrating and reclassifying also the
indicators of the Competitiveness Agendas (CA).
This information was classified in the Integral Model of Destination Management, relating the indicators in the 8 components of the tourism sector that defined the Directorate General of
Tourism Destination Management of the Tourism Secretariat.
The classification according to these sources is presented in Annex II.
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